邢台学院学报

随着邢台市“文化兴市”战略的深入实施和泉城特色旅游休闲城市的全域化建设，邢台文创产业迎来了快速发展的新机遇。文创产业在建设“非遗活化+数字创意”双轮驱动的产业格局、打造“邢襄文化”特色品牌系列的同时，也促进了邢台城市文化软实力的提升；但仍存在产业生态碎片化、创新能力面临瓶颈期、品牌竞争力有待提升、文化资源挖掘深度不足等问题。对此，提出了构建“协同共生”产业生态破解生态碎片化、构建“三位一体”创新体系突破创新能力瓶颈、打造“邢襄文化”超级IP提升品牌竞争力、构建“资源活化”范式，深入挖掘文化资源等高质量发展路径。

With the deepening implementation of Xingtai's cultural city revitalization strategy and the comprehensive construction of Quancheng's characteristic tourism and leisure city, Xingtai's cultural and creative industry has ushered in new opportunities for rapid development. While building a dual wheel driven industrial pattern of “intangible cultural heritage revitalization+digital creativity” and creating a distinctive brand series of “Xingxiang Culture”, it has also enhanced the urban cultural soft power of Xingtai City. However, there are still problems such as fragmented industrial ecology, bottleneck periods in innovation capabilities, need to improve brand competitiveness, and insufficient depth of cultural resource exploration. Therefore, it proposes some high quality development paths to build a “collaborative symbiosis” industrial ecosystem to break through ecological fragmentation, construct a “three in one” innovation system to break through innovation capacity bottlenecks, create a “Xingxiang Culture” super IP to enhance brand competitiveness, and build a “resource activation” innovation paradigm to deepen cultural resource mining.