邢台学院学报

新质生产力是推进乡村文化振兴的重要引擎和强大动力。其赋能乡村文化振兴的价值指向主要体现在激发乡村文化活力，促进乡村优秀传统文化创造性转化和创新性发展、推动文化产业更新升级，打造乡村文化新质生产力、推进智慧治理，赋力乡村文化治理能力现代化。新时代乡村文化振兴仍面临着以人才支撑力不足为突出表征的主体困境、文化产业转型升级的艰巨任务以及文化治理体制机制仍需完善等现实问题。基于此，要以“新”引领，数字驱动解乡村文化振兴“人才之渴”、以“质”提升，科技创新助乡村文化振兴“产业之旺”、以“智”支撑，智慧治理凝乡村文化振兴“组织之核”。全面助推乡村文化振兴，构建中国特色社会主义乡村文明新形态。

New-quality productive forces is an important engine and powerful driving force for promoting rural cultural revitalization. Its value orientation in empowering rural cultural revitalization is mainly reflected in stimulating rural cultural vitality, promoting the creative transformation and innovative development of excellent rural traditional culture, promoting the renewal and upgrading of cultural industries, creating new-quality productivity in rural culture, promoting smart governance, and empowering the modernization of rural cultural governance capabilities. In the new era, rural cultural revitalization still faces practical problems such as the main dilemma characterized by insufficient talent support, the arduous task of cultural industry transformation and upgrading, and the need to improve the cultural governance system and mechanism. Based on this, it is necessary to take digital innovation to resolve “thirst for talents” of rural cultural revitalization, improve quality and help the prosperity of industry in rural cultural revitalization through scientific and technological innovation, support with intelligence, and condense the “core of the organization” of rural cultural revitalization with smart governance. These strategies aim to comprehensively promote the revitalization of rural culture and build a new form of socialist rural civilization with Chinese characteristics.